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Change Project Hub

Alamo Group

You’ll be signed in as a Change lead or CoE lead depending on how your account was set up in Clerk.

A
Change Coach
Alamo Group Playbook · Always on
Project dashboard
Where to start?
Resistance tips
Early Adopters
Escalating risks
CoE Operating Guide
How the Change Centre of Excellence works at Alamo Group
Service Model
How We Operate
Roles
What We Do

Select the service level that matches your project's complexity to see what CoE support looks like.

📋
Self-Service
Low complexity · <40 hrs
🎯
Coaching
Medium · 100+ hrs · 100+ people
🚀
Full Service
High · 1,000+ hrs · 500+ people

Self-Service

The initiative team becomes the change practitioner, drawing directly from the OCM Playbook.
Objective
Initiative teams run their own change activities with Playbook guidance
CoE Role
Provides the tools, templates, and Playbook. Available for occasional questions.
Complexity
Low — fewer than 40 hours, or impacting 8–12 people
CoE Resource
Low — under 40 hours total
Good for
Small process changes, team-level tool rollouts, low-risk updates

Coaching Service

CoE advises and coaches — the initiative team leads, the CoE guides.
Objective
Initiative teams become change practitioners with structured CoE guidance
CoE Role
Advisory and coaching. Reviews deliverables, facilitates key sessions, provides quality oversight.
Complexity
Medium — 100+ hours, or impacting over 100 people
CoE Resource
Medium — under 0.5 FTE
Good for
Departmental changes, system implementations with limited scope, reorganisations affecting a single function

Full Service

CoE provides resources, structure, and leads change delivery in partnership with the initiative team.
Objective
CoE leads all change activities while partnering closely with the initiative team
CoE Role
Owns change strategy, stakeholder engagement, communications, training, and adoption measurement.
Complexity
High — 1,000+ hours, or impacting 500+ people
CoE Resource
High — 1.5+ FTE
Good for
Enterprise-wide system rollouts, major restructures, culture change programmes, multi-site transformations

The CoE operates across five functions. Click any to see activities and who owns what.

📥
Intake & Prioritisation
KPI: % of projects with change support from kick-off
ActivityCLPMILCM
Intake project requests across all functions and BUsCR/A
Assess requests using ROI, people impacted, hours, and sponsor strengthR/AC
Prioritise support based on strategic importance, capacity, and budgetR/ACCC
Fast-track critical initiativesCR/AII
KPI
% of projects with change support available from project kick-off
🎯
Assign Resources & Deliver Change
KPI: % of projects hitting key readiness milestones
ActivityCLPMILCM
Assign change support proportionate to initiative risk and scopeR/ACII
Execute or support change activities using the Change Playbook & ToolkitACRC
Enable and measure quality of activities and deliverablesAIRC
Scale effort up or down as initiatives evolveR/ACCI
KPI
% of projects hitting key readiness milestones
🛠
Tools, Templates & Signals
KPI: % of initiatives using the Change Playbook
ActivityCLPMILCM
Maintain a simple, repeatable Change PlaybookR/ACCI
Provide practical tools & templates (stakeholder impact, comms plan, assessments)R/ACCC
Curate examples from real Alamo initiativesR/ACCC
Ensure tools reinforce consistent language and expectationsR/ACCC
KPI
% of initiatives using the Change Playbook
🎓
Capability Development
KPI: Increased confidence in ability to execute change
ActivityCLPMILCM
Coach internal leaders and functional partnersA/RCRC
Build a community of practice with members outside of the CoER/ACCC
Share lessons learned across initiativesR/ACRC
Share latest thinking in Change ManagementR/AICC
Provide training on Change Management and the toolkitR/ACCC
Provide quality review focused on outcomesR/ACCI
KPI
Increased confidence in ability to execute change (measured via survey)
⚖️
Direction & Governance
KPI: Sponsor satisfaction averaged across initiatives
ActivityCLPMILCM
Align CoE priorities with CoE SponsorR/ACII
Define where the CoE will (and will not) engageR/ACII
Establish lightweight governance and decision protocolsA/RCII
Measure collective success through adoption and sponsor confidenceR/ARII
Continuously adapt the model based on Alamo's change maturityR/ACCC
Direct CoE Org Design & Career DevelopmentR/ACCC
KPI
Sponsor satisfaction averaged across initiatives
R = Responsible · A = Accountable · C = Consulted · I = Informed

Select a role to see their responsibilities.

CoE Lead (CL)
ePMO Lead (PM)
Initiative Lead (IL)
Instructional Designer (ID)
Comms (CM)
CL
CoE Lead
1 FTE
Manages vision and strategy, resource escalation, accountability, and reporting. Responsible for resource management, coaching, best practices, quality assurance, intake, and demand management across the CoE.
PM
ePMO Lead
1 FTE · Not in CoE but highly co-ordinated
Sets overarching project governance, maintains master project plan, owns meeting cadence, status reporting, and risks and issues log. The Change CoE rolls into overarching ePMO plans.
IL
Initiative Change Lead
Variable FTE
Develops and executes the initiative change plan. Monitors KPIs for their specific initiative. Acts as the primary point of contact between the CoE and the project team.
ID
Instructional Designer / Developer
0.5 FTE
Designs, develops, and delivers change management capability training throughout the organisation. Builds learning assets that support both CoE-led and self-service change efforts.
CM
Communications
0.25 FTE
Supports the CoE Leader with communications and marketing for the CoE. Helps ensure consistent messaging across initiatives and supports the development of change communications materials.

The CoE is designed to enable and support — not to control. Here's the distinction.

✓ The CoE Does…
Set focus and process for enabling and measuring change
Help leaders and managers lead change effectively
Provide practical tools, guidance, resources, and coaching
Strengthen the organisation's ability to deliver change over time
✕ The CoE Does Not…
Approve, gate, or prioritise projects on behalf of the business
Only service IT projects
Operate as a PMO or delivery control function
Own change outcomes in place of leaders